srabana lahiri STORIES

Spotlight
WPP & INMOBI SET TO ‘SHAPE THE MARKET’
BY Srabana Lahiri
Cover Story
WENDY CLARK: COUNTING ON THE 3Ps
BY BY SRABANA LAHIRI & CHRISTINA MONIZ
Spotlight
‘LANGUAGE IS THE BIG GROWTH STORY FOR SONYLIV’
BY Srabana Lahiri
Interview
OMG: MAKING LOCALISATION THE TOP PRIORITY
BY Srabana Lahiri
Cover Story
‘We are creating a Content AOR, where our lead engagement with a client will be in the content space’
BY Srabana Lahiri
Cover Story
MAPPING THE FUTURE OF MINDSHARE
BY BY SRABANA LAHIRI & CHRISTINA MONIZ
Cover Story
THE ‘ONE DENTSU’ AGENDA
BY Srabana Lahiri
Cover Story
VIACOM18: GOING DESI BY DESIGN
BY Srabana Lahiri
Cover Story
HOW ‘PURPOSE’ RULED AT CANNES THIS YEAR
BY Srabana Lahiri
Interview
I MISS THE FANTASTIC HUMOUR AT CANNES: PIYUSH PANDEY
BY Srabana Lahiri
Interview
NILOUFER DUNDH: THE JOURNEY FROM VENTES TO VENTES 5.0
BY Srabana Lahiri
Cover Story
OUR IMMEDIATE PRIORITY IS TO EXPAND OUR DIGITAL FOOTPRINT
BY Srabana Lahiri
Interview
THE CORNER ROOM PROJECT: MEN’S LUXURY QUOTIENT REDEFINED
BY Srabana Lahiri
Cover Story
OUR BRIEF WAS TO RUN A LOW KEY, EFFICIENT BUT IMPACTFUL CAMPAIGN: SAM BALSARA
BY Srabana Lahiri
Cover Story
‘The battle of the future will be on smart pricing and curated multi-media content’
BY Srabana Lahiri

TOP STORY

FLIPKART INTRODUCES BRAND PULSE, A TOOL FOR BRANDS

Flipkart’s new tool will help brands develop timely and targeted marketing plans on the platform

WHY CHUMBAK WANTS TO BE MORE THAN ‘FUNKY’

THE RS 18,000 CR+ GROWTH STORY FOR DIGITAL

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Rohit Ohri of FCB Group India speak with Neeta Nair of IMPACT Magazine 3