Customize the ad experience for our users, including tailoring job and display ads to the technologies a person has previously looked at, the communities a person has visited, and the job ads a person has already seen
Allow direct communication between a 3rd party partner who hosts a promotional event with us, and users who have opted into the promotion
Allow us to track when a Exchange4Media user sees or clicks on an ad or later visits a third-party website or purchases a product on a third-party website
Collect impressions and click data for internal reporting and product optimization
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